Magic gets real with Magic Mirror
What will be your reaction when you see a mirror that is displaying a product or brand advertisement give way to reflect your image? This might only happen in the fictional Harry Portal series but thanks to the emergence of technology that has proven beyond reasonable doubt that nothing is impossible. A new perspective has been opened to the emerging new media and below the line/indoor advertising category Nigerian with the introduction of Magic Mirror advertising option by Soundz&Meknitz Limited. The magic mirror is one of the world’s latest OOH advertising technologies and the first of such an innovation in the entire Sub-Saharan Africa which works by interfacing a specially designed mirror with an inbuilt LCD video and audio programme that also doubles as a viewing mirror. The TVC is seen playing on the mirror, with an inbuilt sensor that squeezes the advert message to a corner on approach of a user to present a full mirror and returns after use. ...



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